Press Release

International Public Service Guru To Lead Citizen-orientated Public Sector Excellence Symposium

25 August 2009

Public sector marketing guru and international best-selling author, Nancy Lee, is coming to South Africa to lead a 2-day symposium which will emphasize a citizen-orientated approach to service-delivery excellence. The inaugural Public Sector Excellence™ Symposium - A Roadmap for Improved Performance & Service Delivery, due to take place in Johannesburg South Africa, on 26-27 October this year is expected to attract the cream of the public sector across government, state-owned-enterprises (SOEs), government agencies and private sector businesses and consultants who serve the public sector.

"The theme of the symposium fits timeously with President Jacob Zuma's central theme of accountability and service delivery commitment in the public sector" commented marketing authority and event organiser, Thebe Ikalafeng. The event, an initiative of Ikalafeng's Brand Leadership Academy is due to take place at the Sandton Sun on 26 & 27 October also features the launch of the Public Sector Excellence™ Barometer™ - a citizen-centred public sector service excellence perception survey, the Public Sector Excellence Awards™ - in recognition of excellence in the public sector, and the Public Sector Excellence Annual™ - a compendium of insights, thought leadership and best practices in the public sector.

Nancy Lee will provide global and local perspectives to the challenges faced by governments, state-owned enterprises, agencies and non-profit organisations. Lee will also share her latest social marketing global research as well as private and public sector insights from her ground-breaking book "Marketing in the Public Sector - A roadmap for improved performance" to demonstrate how governments can use citizen insights to transform governments and enhance service delivery. "My hope is for delegates to discover that the real magic of public sector excellence is simply about adopting a citizen-orientated approach, and that they will leave the symposium with valuable insights and tools to empower and inspire them as they strive to enhance service delivery during challenging economic times," added speaker Lee, who has prior experience in consulting to the South African market.

Participants at the symposium will leave with an international public sector marketing toolbox of no-nonsense roadmaps used to gather and engender citizen support, increase use of public products and services, evaluate and influence positive public behaviors, as well as increase revenues and decrease operating costs.

The symposium is designed for decision makers and managers - government, government agencies, state-owned enterprises and non-profit organisations - entrusted to create and deliver social goods, shape opinions, engage with and serve citizens across Africa. Professionals, advisors and service providers in the private sector, who are engaged to help shape public opinion and develop social marketing programmes, will also gain valuable insights to help their clients to build citizen-centred and admired public sector organisations.

Lee, who will conduct an exclusive full day Masterclasss on Public Sector Excellence on 27 October, will be complemented by an elite panel of local and global thought leaders and practitioners, including, UK based TNS Global's Political and Social expert, Mark Francas, and leading local authorities on 26 October, the first day of the symposium, who will give a local perspective prior to Lee's seminal Public Sector Excellence™ Masterclass.

In support of the initiative, AVUSA Media in association with Brand Leadership Academy and TNS, will publish a special edition Sunday Times Sowetan Public Sector Excellence™ supplement, and together with SAFM and BizCommunity will run a series of editorial focusing on service delivery, excellence in the public sector and features on the upcoming Symposium.

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